FOR IMMEDIATE RELEASE
SoCal Silver wins Double Gold!
COSTA MESA, CA., May 29, 2019 — SoCal Silver Rum, a leading cocktail rum for Southern California lifestyle enthusiasts, made headlines when it was awarded a Double Gold Medal in the 2019 SIP Awards, International Spirits Competition (SIP). According to SIP; In 2009 a small group set out to tear down the walls between consumers and the innovative brands that make up the life’s blood of the spirits industry. They saw a marketplace suffocated by antiquated status-quo and insider-dominated accolades. By cutting out the middleman, they sought to bring the spirits to the people. Enter the Spirits International Prestige (SIP) Awards; the only international spirits competition judged by consumers. “We started the SIP Awards because we believe that spirits should be judged by those who enjoy them, and not just by those who have a vested interest or bias in selling them” – SIP Awards Founder & CEO Paul Hashemi The SIP Awards 146 judges are selected to ensure demographic diversity and screened for any potential spirit brand affiliation. A proprietary algorithm is used to mitigate any palate inconsistencies. The results for the amazing diversity of entries, ranging anywhere from $2 a bottle to $1600 a bottle, are judged specifically by industry outsiders.
This medal represents yet another affirmation of the years spent perfecting the SoCal recipe. Management said in a statement, “We would have been honored to earn a bronze; our minds were blown when we heard it won a gold. We think it’s the best cocktail rum on the planet, but hearing that a distinguished panel of experts, like SFWSC, gave it high praise as well, now that is epic!”
About SoCal Silver Rum:
SoCal Silver Rum is handcrafted in sunny Southern California. It all started in a Costa Mesa garage with two dudes tired of celebrating with gnarly tasting rum. So, they set out on a quest to make the perfect cocktail rum. Four years later, they nailed it and SoCal was born. Its epic sunny taste comes from the finest ingredients with no added flavorings.
For more information on SoCal Silver Rum, visit www.socalrum.com or write to firstname.lastname@example.org.
About the SIP Awards:
The SIP Awards provides a unique judging competition for spirit brands to gain exposure, feedback, and recognition from unbiased consumers. As the only blind tasting competition of its kind, the SIP Awards offers a fair platform for top brands to showcase their products to their most discerning audience. To learn more about the SIP Awards beverage competition, venue partnerships, or for a complete list of this year’s winners, visit https://sipawards.com.