Our Story

Our Story2020-10-24T09:41:35-07:00


It all started in Sunny Southern California with two friends that shared a passion for the sun, the ocean and rum. We love rum cocktails. Who doesn’t?  Nothing says pool party like a pitcher of MaiTais. But we were tired of light rums that tasted like nail polish remover. Our goal was simple: make the world’s best light rum. Four years and countless recipes later, we believe we’ve accomplished just that.  A rum so smooth and pure it deserves to be called Platinum.

Our award-winning taste is made with responsibly farmed virgin sugar cane, deep-well water and some magic from Mother Nature…that’s it. SoCal is gluten free with undertones of tropical citrus and ocean spray. Handcrafted in Sunny Southern California with a small-batch process that sustains the complex flavor profile. SoCal Rum was awarded 95 points, the highest score ever awarded to a light rum!

December 2013

August 2018

September 2018

Our Passion

Our passion is making incredible rum and nothing else. Have you ever been to a distillery that makes whiskey, vodka, bourbon, gin and…rum? We see it all the time. The [...]

October 2018

The Team

“I just want to do epic shit with epic people” -Michael Juergens (Investing Member) “Good rum is easy to make, great rum is an art” -Glenn Wilson (Master Distiller) [...]

April 2019

May 2019

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