We love that California vibe! Most of us grew up in Orange County, California and played at the beach growing up. We surf, we skate, we bike, we run, we hike, we climb and we give back to our community. We love to do anything that get’s us outdoors. Our love of the Southern California lifestyle and rum started us on this journey. We were tired of celebrating with nasty tasting rum, so we fixed it. Our initial market was, of course, the beaches of Orange County. We’ve expanded up to Los Angeles and down to San Diego so far. We’re growing as fast as we can without compromising our values or our passions.

We look forward to enjoying SoCal Rum in every bar in America, then every bar in the world.